Virgin Books (India)

The core lesson is that the best and most disruptive companies go “from zero to one,” from non-existence to existence, from no solution to solution, from nothing expected to something expected. Most companies, though, go from 1 to 1.1, or 1.1 to 1.11, they don’t make a huge disruptive change. To have a lasting impact, you must find zero and create a new paradigm.