The Repair & Protect Shampoo Pro-V formula nourishes hair, fueling it with protecting power against future damage for stronger, healthier*, more beautiful hair. USAGE: WHO: For damaged, stressed, and overworked hair. Gentle enough for permed or color-treated hair. WHEN: Shampoo daily to restore smoothness, shine, and manageability. Always follow with Repair & Protect Conditioner to leave hair repaired and healthy-looking. HOW: Massage damage repair shampoo into wet hair. Lather. Rinse. Repeat. Gentle enough for permed or color-treated hair. For best results, use with Pantene Pro-V conditioner